Friday, November 11, 2011

Infographic Animations that you can't help but pay attention to

The world of infographic animations is relatively new. It's the idea of taking something that would normally be seen in as a print diagram and animating it as the narrative explains what you're seeing. This is a animation style I'm very familiar with having done many myself for the company Column Five Media which specializes in infographics.

TakePart: Waiting For 'Superman' - Infographic
This animation is done by the legendary Jr.canest, a lead animator at Buck in LA. The animation techniques he uses keep the eye focus on what is important and never make the eye go board. By sequencing his mask it creates a flowing organic feel that hits right as the brain is ready to transition. This animation set a new standard for what is possible 2D infographic animations.



Gates Foundation – G20 Summit
Another amazing animation by a new studio in the motion world called Gentleman Scholar. This was their first infographic animation and they really nailed it. The action is constant and the transitions are powerful, moving you from one place to another seamlessly without confusing the audience off of the narrative of the piece. There are so many good things to say about this animation but in the words of Jr.canest:

Jr.canest pro 7 days ago
Well done gentleman, well done. :D




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