Sunday, November 27, 2011

2011 Motion Reels are coming!!

The end of the year is approaching and it's time for me to make a 2011 reel. I've been thinking about this for a while now, primarily the work I've done this year has been 2D animations and I wasn't sure if I could get it to look as exciting as some 3D and live action reels I've seen. 
Sander Van Dijk has just submitted his 2011 reel and it is a great example of how to catch the viewers attention with 2D graphics as well as his other work. The intro alone is amazing, it's like BOOM!! in your face!

Sander van Dijk - Reel Dyad

Saturday, November 12, 2011

Macro Storytelling

I've always found macro cinematography to look amazing when well lit and properly used. Recently I've noticed a trend of storytelling that uses macro throughout the narration. Here are a few fantastic examples

Burger King: California Whopper
by Pysop





Karl X Johan - Flames (dir. cut)



Friday, November 11, 2011

Music Video of the Week

Amon Tobin - Calculate
Over the past year I've become more and more a fan of creative 2D animations. This music video is a great example simplistic/complex animation matched with the beat. At first glance it's child like in simplicity but as the song progresses the complexity gets to the point of... "how the heck did he do that!" 


Infographic Animations that you can't help but pay attention to

The world of infographic animations is relatively new. It's the idea of taking something that would normally be seen in as a print diagram and animating it as the narrative explains what you're seeing. This is a animation style I'm very familiar with having done many myself for the company Column Five Media which specializes in infographics.

TakePart: Waiting For 'Superman' - Infographic
This animation is done by the legendary Jr.canest, a lead animator at Buck in LA. The animation techniques he uses keep the eye focus on what is important and never make the eye go board. By sequencing his mask it creates a flowing organic feel that hits right as the brain is ready to transition. This animation set a new standard for what is possible 2D infographic animations.



Gates Foundation – G20 Summit
Another amazing animation by a new studio in the motion world called Gentleman Scholar. This was their first infographic animation and they really nailed it. The action is constant and the transitions are powerful, moving you from one place to another seamlessly without confusing the audience off of the narrative of the piece. There are so many good things to say about this animation but in the words of Jr.canest:

Jr.canest pro 7 days ago
Well done gentleman, well done. :D




Sexy GUI by Kim Holm

GUI (Graphic User Interface) has made a very prevalent appearance in many modern movies today. Usually it's on a screen or some sort of plane that the user can interact with. Kim Holm takes a different approach to this GUI by having a motion tracked interface that is simply beautiful.

Matta - Release The Freq
This is a fantastic compilation of something simple made into a complex hierarchical dubstep mashup. Fantastic edits and color correction make this music video entertaining to the bitter end.


Matta's Soundcloud:
soundcloud.com/​matta-music



Kongsberg - Opening Titles
Another excellent example of motion tracked GUI. It's always interesting to see how the user can interacted with this digital world that is seemingly at their fingertips.